Which is what exactly?

A free event taking place Saturday, September 17th at Madison Square Park from 11:00 AM to 3:00 PM. The event includes low cost microchipping, agility and obedience demonstrations, Canine Good Citizen testing, meet the breeds booths, balloon artists and caricature artists, plus free goody bags loaded with dog treats, bones, dog toothbrushes, magazines and more! They will also have contests and raffles for prizes from Sherpa, WagWear, Dogs for Dummies and Planet Dog.

(Thanks Niki.)