The Client
Jennifer Kirkwood was having her e-commerce site, La Dolce Diva, redesigned by my friend Padraic Ryan (who is an x-cart genius, btw) and wanted to add a blog. Padraic put us in touch and we got to work.
The Need
Jennifer wanted her new blog to complement her online shop and yet be a bit more personal. In addition to blogging, she wanted a few extra goodies… a Product Spotlight area, Italian word of the day, and a quote of the day. She was also in a hurry; her redesigned shop had just launched, so she wanted to get the new blog online quickly.
The Solution
I started with the graphics and colors from her shop and created three rough drafts for a new WordPress theme. As soon as she viewed them, Jennifer’s creativity took the lead and she merged the ideas into a master plan. Less than a week after we were introduced by Padraic, we had Jennifer’s new blog built and launched! We’re continuing to add some goodies here and there and Jennifer has proven to be a prolific and engaging blogger.
